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Malcolm Gladwell, Tipping Some More Sacred Cows



DavidAndGoliathMalcolm Gladwell has made a career out of seeing the world in unexpected, often unprecedented ways. Starting with 2000's The Tipping Point, which explored the often unseen ways cultural tides ebb and flow at the influence of seemingly minor events, he has published a series of best-sellers forming a distinctive Gladwellian world view of counterintuitive and insightful analysis--the kind that often leads to forehead slapping and exclamations of "Of course!"

His latest--David and Goliath: Underdogs, Misfits, and the Art of Battling Giants--turns the idea of the "underdog" on its head, exposing the ways we often misinterpret perceived advantages (and disadvantages) that produce surprising results which, upon Gladwellian inspection, aren't surprising at all. Gladwell spared a few minutes from a busy media schedule at Book Expo America to talk about his new book.

 

 

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